Which links are 'better?'

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I'm trying to determine which style links, from an esthetic, ergonomic and
SEO standpoint, is best to use. I want visitors to read the content pointed
to by links.

The URL is <http://tinyurl.com/2zptme .

As you can see, I can have a menu of links (Read More About) in the left
column,  or I can have a 'Read more...' as I do after the "Accuracy" text
and I can link from the section headings (Accuracy, Credibility, etc.) as

Which is recommended?

Ed Jay (remove 'M' to respond by email)

Re: Which links are 'better?'

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I don't know about "recommended", but I can give you my views ...

1. when I first looked at the page the links under "Read More About" stood
out, but I only saw your "Read more..." link after I re-read your post. So
from a simply "usability" point, I would go for your "Read More About"

2. from an SEO perspective I don't think it makes any difference.

3. if it were me, I'd include both. Because if I were reading the text for
your "Accuracy" paragraph then the "Read more..." link would be something I
would be interested in following.

Hope that's useful.
Brian Cryer

Re: Which links are 'better?'

Brian Cryer scribed:

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It is. Thank you for responding. I'm taking your advice and using both
styles of links.
Ed Jay (remove 'M' to respond by email)

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