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- Web Ranking Services?
April 3, 2008, 1:06 pm
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services? You know, those companies that promise that if you pay X dollars,
your website will rank very high in Google searches?
I have a client who has heard of these services but I want to protect him
against snake oil salesmen. If all they are doing is writing META tags, then
I don't want him to spend his money on those services because I will do that
for him for free.
If anyone in this group has used such a service, I would be very interested
in knowing if you were happy with it or not. Did the company guarantee you
good results? If so, how good a result did they promise? (For example, did
they promise you a ranking in the top 5 or the top 1000?) Did they keep
their promise and, if they didn't what did they do for you? (For example,
did they refund their fee if they didn't deliver?)
If anyone has worked with a ranking service that gave excellent results, I'd
be interested in hearing from you. I imagine that there are lots of people
providing such services but I don't want to waste time on the bad ones.
Re: Web Ranking Services?
There are no "good" ranking services. The best they can do is work with
your customer's content to get the ranking up for the current algorithm
the search engines use. But as soon as the search engines change the
algorithm, the ranking will change (up or down - who knows?).
Metatags don't do much anymore - they've been too abused. Content is king.
Things like using <h1>, <h2>, etc. for important keywords, keeping the
content relative to the subject and updating frequently all help.
Remove the "x" from my email address
JDS Computer Training Corp.
Re: Web Ranking Services?
On Thu, 3 Apr 2008 09:06:23 -0400, rhino put finger to keyboard and
No-one can guarantee any particular rank, be it number one, top five,
top ten or whatever. And no reputable company will make such a
promise. So anyone who is making such a promise can automatically be
discounted from consideration.
As a general principle, you don't need to pay for SEO consultancy or
services if you already have a well-designed and accessible website
with good content. And, if you lack either of those, then what you
need is better design and/or content, not SEO consultancy! For most
website operators, it's really just a case of following common-sense
principles of functional design.
By "functional design" I mean things like how easy the site is to
navigate, how well it works with scripting and cookies disabled, how
content is organised within the directory/page hierarchy, how well
each page is structured with respect to logical markup, how
effectively the site employs meaningful URLs, etc. This is different
to visual design - a site can be visually stunning and yet
functionally disastrous (and vice versa). Most web authors who come to
the Internet from a background in offline work such as design and
print for books, magazines, etc tend to be very good at visual design
but poor at functional design, while web authors who come from a
programming background tend to be the opposite :-)
The main area where employing a consultancy can help is where you have
good content and an attractive website, but your functional design is
poor. In such a case, you can get a lot of benefits from hiring
someone to advise or help reconstruct the site wither better
functionality. One of those benefits will be better search engine
visibility, which will help your rankings and (theoretically!)
traffic. But SEO improvements are not the only benefit of improved
functional design, and the organisations that offer such consultancy
tend not to major on the SEO aspect - not least because they want to
avoid being tarred with the same brush as the snake oil salesmen. If
you want help with your functional deisgn, therefore, look for a
consultancy that majors on accessibility and web standards, rather
than SEO performance.
To give an example of the sort of organisation I have in mind, take a
look at Webcredible (http://www.webcredible.co.uk /). People I know
have used them, with excellent results. The site includes a section of
SEO articles and resources, and it's well worth a read even if (or
even particularly if) you don't plan on hiring a consultant.
Miscellaneous remarks at http://Mark.Goodge.co.uk
"Nothing takes the past away like the future"