User interactivity

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Recent reports from the UK newspaper publishing industry suggest that
the Internet is a popular medium among younger consumers because of
its user interactivity (among other factors).

Directing this at the few people who operate professional business web
sites, how do you perceive user interactivity to be best
provided/exploited? Blog? Forum?


The Probert Encyclopaedia - Beyond Britannica

Re: User interactivity

Writing in news:alt.www.webmaster
 From the safety of the NTL cafeteria

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"Online communities are very often more like clubs, associations or gangs,  
than genuine communities. Properly focused, they can contribute to social  
bonding and/or aid in the sharing of knowledge."

"However, they often are a monumental waste of time. Many advertisers have  
shied away from such 'community' environments because they tend to contain  
people with too much time on their hands and too little money in their  

hrmmm :)

William Tasso

virtue is its own punishment

Re: User interactivity

Matt Probert wrote:
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Anything that keeps a visitor on your site longer is a good thing. Flat
pages that just info-dump are not likely to catch anyones eye; break
the text up with image or some sort of interaction that demonstrates
the "thing" you are trying to flog and you're bound to get people to
stick around longer. Blogs and forums are just one aspect of this, but
they can manifest some negative attributes (ahem). Blogs can be very
personal; sometimes this isn't the image you want to give a customer.
You cannot strictly control what people post on forums, no matter how
moderated they are (you cannot be there 24/7!). If someone posts
something that may not fit with your company message... well obviously
that's not so good. People are also generally put off having to sign
into things to see content unless they are specifically purchasing
something or you are offing them something in return.

We use blogs a lot on band sites (and forums of course), but that's a
very specific fan-based market and it's a safe thing to do (we tend to
have LOTS of moderators, who are also fans... unpaid minions...!)

We also use interactivity in the form of animations, clickable
"things", which may lead to a downloadable goodies, easter eggs...
whatever. Little games also encourage people to stay on a site... but
only if it matches the style of the site! Wouldn't put a cute game on a
straight-laced corporate site :)


Re: User interactivity

Matt Probert wrote

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Feeds, email alerts, newsletters, product reviews (by customers), forum.
Charles Sweeney

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