Sponsored link question

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hi guys,

i'm not quite sure if there is a right forum or not, but here we go

i'm planning to launch a vertical search engine site soon and want to
show what people call as a 'sponsored links' or 'sponsored matches",
something you can find at the bottom of search result page of bizrate,
epinions, pricegrabber like comparison shopping sites.  which solution
should i use?  i know google has it since i saw a few of the sites i've
seen have google links, but i could not find where i can get it.  can
anybody help me on this?

thanks in advance,


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