# Shopping Cart Exit Rates - Page 2

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## Re: Shopping Cart Exit Rates

hug wrote

Most want to see it long before that.

It's not a secret (or it shouldn't be) so there's nothing to gain, and
plenty to lose by holding it back.

--
Charles Sweeney
http://CharlesSweeney.com

## Re: Shopping Cart Exit Rates

Fleeing from the madness of the No thank you jungle
news:alt.www.webmaster
and said:

hrmm - I'm not sure how P+P (S&H) can be calculated until the shopping
cycle is done.  Each item added has weight and presumably there's an algo
to determine which packing materials will be used for any and every
combination.

for simplicity the following assumes the same packing materials are used
in each case

1 tube of widget paste weighs 20gms
packaging materials 1 padded envelope 20 gms cost 40p
postage cost 32p
total cost 72p

2 tubes of widget paste weighs 40gms
packaging materials 1 padded envelope 20 gms cost 40p
postage cost 32p
total cost 72p

3 tubes of widget paste weighs 60gms
packaging materials 1 padded envelope 20 gms cost 40p
postage cost 49p
total cost 89p

--
William Tasso

http://williamtasso.com/words/what-is-usenet.asp

## Re: Shopping Cart Exit Rates

On Tue, 25 Apr 2006 23:06:16 +0100, "William Tasso"

Depends on the shop.  Some places have the S&H calculated by number of
items or by how much the purchase costs (the latter is particularly
common among online clothing shops.)  Most of these places also do
catalog sales, so they are used to havign to pring the S&H on their
catalogs.

I've also seen one or two online shopping systems that allow you to
enter just your postal code and calculate S&H after you've put
together your order.  For situations where the algorithm is by weight
or other arcane formula, this is another simple way of allowing the
customer to find out the cost without having to enter any personal
info (those  who are paranoid can enter the zip code of the
neighboring town without likely affecting the calculated cost.)

--
MGW
Hofstadter's Law: It always takes longer than you expect, even

## Re: Shopping Cart Exit Rates

William Tasso wrote

First off, it should be done before requiring the prospect to register.

Here's a pretty good FAQ from a site I have purchased from:

http://www.bigpockets.co.uk/faq.php?lang=en

This answers the questions I asked earlier, how much for delivery, is
there a charge for credit cards, do they deliver to (for example)
Austria?

As MGW said, it also depends on the shop.  I used to buy parts for
making clocks, on mail order, long before the internet.  They included
the delivery price in their prices, and had the very sweet (on various
levels) line of "the price you see is the price you pay".

Another example would be the home shopping catalogues where there is no
seperate delivery charge.  Again it's built into the price.

Here's another good one:

http://www.rimmerbros.co.uk/delivery.htx

It's gives you a pretty good idea, long before paying, and before you
have put anything in your cart.

My main gripe, and I suspect others too from reading this thread, is
when some sites turn it into a test, a treasure hunt, a closely guarded
secret, where you don't even get half a clue.

--
Charles Sweeney
http://CharlesSweeney.com

## Re: Shopping Cart Exit Rates

MGW wrote:

And some make it even easier by putting that information on the product
page, or at least making it directly accessible from the product page.

I know that I have had problems with some online stores (most recently
http://www.oldbikebarn.com ) that had special shipping conditions on SOME
items, but I didn't find out until AFTER I had placed the order. When I
complained, they said it was on their shipping terms page - I looked,
and it was there, but not very prominent, and at NO point during the
checkout process was I notified that this particular item had special
terms (in this case a 4-6 week delay - and I had paid for "expedited"
shipping).

That is a really good way to piss off customers and lose any

I know it's a bit off the thread topic, but since we're talking about
shopping carts and making info available...

## Re: Shopping Cart Exit Rates

On Mon, 24 Apr 2006 23:01:08 -0400, MGW put finger to keyboard and
typed:

My site allows you to manually calculate the costs by reference to the
prices on the info pages, if you want - there is a front page link to
the detailed pricing page. The cart will give a running total as soon
as you add anything to it, and continue to give a running total as you
add (or remove) further items. But - and it is a fairly important
"but" - shipping costs are different for different destinations, so
the site can't give a definitive amount until you've told it where you
live. That does mean you need to enter your address before a
guaranteed price will appear, although for the majority of shoppers
the cart running total will be accurate.

Mark
--
Listen: http://www.goodge.co.uk/files/dweeb.mp3 - you'll love it!

## Re: Shopping Cart Exit Rates

Mark Goodge wrote

And in most cases I would imagine this would be acceptable to the
prospect, giving them a pretty good idea (if not the exact amount) of
the delivery charge.  I wonder then why you get so many failed
checkouts?

As has been discussed, it very much depends on the product, but if I was
shipping tangible goods, I would be very tempted to include the delivery
charge in the price, giving a "the price you see is the price you pay"
deal, as the home shopping catalogues have done for generations.

--
Charles Sweeney
http://CharlesSweeney.com

## Re: Shopping Cart Exit Rates

On 25 Apr 2006 23:40:54 GMT, Charles Sweeney put finger to keyboard
and typed:

Probably because it's very easy to create a cart. It only takes one
click.

There are three main reasons why this isn't practical for a website.
Firstly, you can't do that if shipping cost depends on delivery
location, which it will do if you sell outside the borders of your own
country. Secondly, shipping costs are not linear - it doesn't cost
twice as much to pack and post two items as it does to pack and post
one, so including shipping costs in the headline price will penalise
multi-item buyers unnecessarily. And, finally, price comparison sites
go by the headline cost, so it's in the retailer's interests to keep
that low and then add shipping as an extra. We get a significant
number of orders via Froogle, as we're usually the cheapest for the
product. If we factored postage into the headline price, then we
wouldn't get any of these orders - even though, once our competitors'
shipping costs are included, we're still cheaper overall.

Mark
--
Listen: http://www.goodge.co.uk/files/dweeb.mp3 - you'll love it!

## Re: Shopping Cart Exit Rates

Mark Goodge wrote

was
delivery
pay"

I didn't want to write a thesis.  Yes the location is a factor.

Yep, I think we all know that.

This does apply to a website, the first two apply to any mail order.

This is the biggest thing against an all-inclusive price, I would say.

The pros are a simpler cart and shopping experience for the customer.
Much less administration/scripting/maintenance.  Being known as the
"free shipping service".

Of course there is not a "one size fits all" solution, but I did see
something that comes in between, where a service had a fixed delivery
charge.

Just to be clear (I knew I should have done this earlier) yes there are
a million factors at play here.  I'm not writing a thesis, just offering
points for consideration.

--
Charles Sweeney
http://CharlesSweeney.com

## Re: Shopping Cart Exit Rates

On 26 Apr 2006 09:13:02 GMT, Charles Sweeney put finger to keyboard
and typed:

Traditional mail order tends to be more country-specific than the web,
though. To get customers via the old-fashioned method, you either have
to send out catalogues or place adverts, and thus your customer base
is determined by where you direct your marketing. It's unusual for
traditional mail order to be trans-national. A website, on the other
hand, has a global reach and will be trans-national by default.

Sure. There are some products for which an inclusive price works. For
example, bespoke items, high-margin products where the cost of
shipping is small compared to the cost of the item, or anything which
is only available from one vendor (such as self-published material,
event tickets, etc). But that's not the market I'm selling in, for the
most part, so I don't really have inclusive pricing as a useful
option.

Mark
--