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- Posted on
February 8, 2007, 10:33 am
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I've been trying for years (see this previous post: http://tinyurl.com/3avpx3 )
to track down why some sites see such a huge difference between their
stats when they look at reports from server log analysis software, vs.
reports from web bugs such as SiteMeter. (The reports from raw server
logs can show many times more visits).
Last week I had the opportunity to talk to the web stats company iPRO
about this. I had worked with iPRO in the past, and so I was aware
that they had a great deal of experience with both approaches.
What they told me was:
-- If anything, the log analysis software should be undercounting
-- When the web bug reports show a lot fewer unique users and/or
pageviews than the reports from the raw server logs, the reports from
the raw server logs are probably the more accurate.