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- Pak Tech Solutions
May 31, 2009, 1:54 pm
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The internet is a growing medium that provides a rich opportunity for
businesses to promote themselves. Yet, there are lessons to be learned
from the dot-com bust. The internet is not a magic bullet and
marketing channels need to be analyzed with the same scrutiny that
would be applied to other mediums. While internet marketing can offer
tremendous value over traditional marketing avenues, there is
considerably more risk for the unaware.
During the dot-com bubble, many internet businesses were basing their
revenue model on selling banner advertising space. But banner
advertising never lived up to its promise and the dot-com bubble
burst. Now new advertising paradigms are emerging:
* SEO/SEM (Search Engine Optimization / Search Engine Marketing)
* PFI (Pay For Inclusion)
* CTA (Content Targeted Advertising)
* PPC (Pay Per Click Advertising)
While any of these internet marketing methods can be quite rewarding
(with a measurable ROI), businesses need to be aware of the potential
risks inherent in all of them.
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