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November 23, 2006, 4:50 pm
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Can someone help - by telling me the best way to promote my website and
to obtain a higher position on search engines please.
I started www.Tarps.co.uk a few years ago and would now like to promote
the site to a higher position without the need to spend a fortune with
Google pay per Click.
Is this possible.
Any help would be greatly appreciated.
Fleeing from the madness of the http://groups.google.com jungle
on the page ....
o lose the frameset/frames
o there is no need for all that presentational html. trivial markup and a
sprinkling of CSS will greatly impove the signal:noise ratio
o Your contact details are important but they don't need to be at the top
of your page.
o likewise the types of card payment you accept.
o I don't need your site to tell me the date
o nor do I care how many visitors you've had
o the background is too strong and interferes with readability
o Remember that the web is a simple medium - you cannot assume that one
word or phrase implies another like you can in conversation - if you mean
"blue rip-stop tarpaulin" then say exactly that.
o find out what people are actually searching for and build a page
dedicated to each of the most used search terms (do people in other walks
use different terms e.g. groundsheet)
off the page ...
o find online directories that specialise in links to web sites at/near
o find online directories that specialise in links to web sites in your
trade (and related trades)
o find other sites where a link to your site would benefit the visitors to
that site (what do people do with tarpaulins)
In addition to William's advice:
1) Stop trying to spam the search engines. Seriously, you have hidden
text which will have a negative impact on your SERP
2) Take note of the Google Webmaster Guidelines at:
Woe to him that willfully innovates, while ignorant of the constant.