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March 3, 2007, 6:54 am
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Engaging in pay-per-click (PPC) advertising has its own benefits and
drawbacks. But what exactly is PPC advertising and what it can do to
Business nowadays is doing different kinds of austerity measures when
it comes to advertising their products and services. This is because
of high rates of placing ads on print and on television. But there is
a fast growing approach that businessmen can utilize to bring their
services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC
advertising. This is a technique used in search engine marketing that
requires one to pay a fee every time someone clicks an ad on your
website. Usually this placement is done through a bidding process. If
you are a top bidder for your keywords/phrases, you are sure to be on
the number one spot on all search engines. Just be sure of the
effectiveness of your ad copy to get the most number of clicks you
need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to
run this ad campaign. 2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules. 4. Nothing to
lose even if you do not top the pages of different search engines. You
can still always choose PPC advertising. 5. You can make use any
search engine available. 6. You can type in any keyword you like.