Mark your presence on the Web!!

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Your domain name is the center of your Internet identity. So what type
of things should you take into consideration when choosing the name
that will represent you on the Web? Domain Store offer few handy tips.

1=2E Keep it short
Although some places allow you to register a name with up to 63
characters, you have to keep in mind that people need to be able to
remember it, and easily type it into their browser. Try to register
the shortest name that your customers and visitors will associate with
your Website. The general rule of thumb is, keep it under seven
characters if possible. (Not including the suffix.)

2=2E Dot What?
There are many different extensions available right now. For
businesses, we recommend a .com suffix. It is the first extension that
most people try when searching for a Website. Also, since it is one of
the oldest extensions, .com shows that your business has been around
for a while and that you have a well-established presence on the Web.

3=2E Avoid Trademarked Names
There are two really good reasons for this. First, it's not very nice.
We have all heard the stories about the zany guy who thought ahead and
bought "" and sold it to the
company for enough money to retire on. But, remember that those
companies, like yours, have spent lots of time and money creating
their brand, and what goes around comes around. Also, companies are no
longer opening their pocketbooks to get their names back. They are
calling their lawyers.

4=2E Register Your Domain NOW
Domain names are being snatched up faster than candy at the St.
Patrick's Day parade. You must register soon unless you want to get
stuck with "". You do not have
to have a Webmaster or an ecommerce department or a Web design
consultant or... Heck, you don't even need a Web page. Just get out
there and register before you loose the opportunity to get the name
you really want.

5=2E One May Not Be Enough
Sometimes, it isn't a bad idea to register several similar domain
names. If you have "", register "" so no one
else takes it. You can register your full company name and a shorter,
easier to remember version. Some people even register common
misspellings of their company's name. (You don't need a separate Web
page for each. Several domains can point to the same Website.)

6=2E Character Types
Just a reminder. Domain names can only use letters, numbers, and
dashes. Spaces and symbols are not allowed. Also, domain names are not
case sensitive.

7=2E Ask Around
When you have settled on several available name choices, see what your
friends and clients have to say. A name that may make perfect sense to
you may be too hard for other people to remember. Is your domain easy
to say? Is it hard to spell? Do you have to explain why you chose the

8=2E Don't Shell Out Large Amounts of $$$
At one time, companies were able to get away with charging reservation
fees plus a "mandatory" $70 InterNIC fee. Recently, it was decided
that other companies should be able to compete to sell domain names.
This has lowered prices dramatically.
And remember, if you think that if you have found the right domain
name, but you're not quite sure if it's the one... register it anyway
before someone else does!

For any further info, please contact

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