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June 8, 2007, 4:52 pm
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I am trying to educate our office about the merits of copy that is
b) objective / factual
c) highly structured
About a year ago I came across a copywriting 'world expert'
how had PROVED the above by careful experiment that measured
the effectiveness of different copystyles. The trouble is that
I can't now find the site... nor can I remember the guy's name?
- Any thoughts?
p.s. Fwiw, I think this persuasion expert was on record as being cited
"most intelligent man on the planet"... not that I believed that
but it was good stuff nonetheless...
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