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January 18, 2006, 12:11 am
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Internet users judge Web sites in less than a blink
By Kamakshi TandonTue Jan 17, 3:40 PM ET
Internet users can give Web sites a thumbs up or thumbs down in less
than the blink of an eye, according to a study by Canadian
In just a brief one-twentieth of a second -- less than half the time
it takes to blink -- people make aesthetic judgments that influence
the rest of their experience with an Internet site.
The study was published in the latest issue of the Behavior and
Information Technology journal. The author said the findings had
powerful implications for the field of Web site design.
"It really is just a physiological response," Gitte Lindgaard told
Reuters on Tuesday. "So Web designers have to make sure they're not
offending users visually.
"If the first impression is negative, you'll probably drive people
If you always do what you've always done, you'll always get what you've
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