Improving your site's ranking in Google

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The following is an edited version of Google's official guidelines for
webmasters which may be found in entirety at:

* Make a site with a clear hierarchy and text links. Every page should
be reachable from at least one static text link.

* Offer a site map to your users with links that point to the
important parts of your site.

*Create a useful, information-rich site, and write pages that clearly
and accurately describe your content.

*Think about the words users would type to find your pages, and make
sure that your site actually includes those words within it.

*Try to use text instead of images to display important names,
content, or links.

*Make sure that your TITLE and ALT tags are descriptive and accurate.

*Check for broken links and correct HTML.

*Keep the links on a given page to a reasonable number (fewer than

*Make pages for users, not for search engines.

*Avoid tricks intended to improve search engine rankings. A good rule
of thumb is whether you'd feel comfortable explaining what you've done
to a website that competes with you. Another useful test is to ask,
"Does this help my users? Would I do this if search engines didn't

*Don't participate in link schemes designed to increase your site's
ranking or PageRank.

*Don't use unauthorized computer programs to submit pages, check
rankings, etc.

*Avoid hidden text or hidden links.

*Don't employ cloaking or sneaky redirects.

*Don't send automated queries to Google.

*Don't load pages with irrelevant words.

*Don't create multiple pages, subdomains, or domains with
substantially duplicate content.

*Don't create pages that install viruses, trojans, or other badware.

*Avoid "doorway" pages created just for search engines, or other
"cookie cutter" approaches such as affiliate programs with little or
no original content.

From which one can deduce that the use of the <meta keywords> tag is
NOT ADVISABLE (it serves no benefit to the human reader, it only
targets search engines)


Woe to him that willfully innovates, while ignorant of the constant.

Re: Improving your site's ranking in Google

Fleeing from the madness of the The Probert Encyclopaedia jungle
and said:

Quoted text here. Click to load it

mind if we use the term 'user agent'?

it's entirely feasable that one good example is to use the meta data to  
build a dynamic site map or similar aid to navigation.

Whether that is actually a benefit to the human reader is open for debate,  
but I'd suggest it could be in some circumstances.

Of course, there are other ways to skin that particular cat.
William Tasso

Re: Improving your site's ranking in Google

On Mon, 06 Nov 2006 14:06:52 -0000, "William Tasso"

Quoted text here. Click to load it

I think you may misunderstand me. I am refering to one and only one
Meta tag, the "name=keywords" tag.


Woe to him that willfully innovates, while ignorant of the constant.

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