How Do you Improve your Site's Google Page Rank?

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One of the best ways to drive traffic and attract customers to your
Web site is to improve your Google page rank. While a search engine
optimization strategy won't ensure top billing for your site, it will
increase the likelihood of higher exposure.

Google uses automated programs known

as "spiders" or "webcrawlers" that scan the Web regularly and rank Web
sites according to a number of factors. Although much of the process
is veiled in secrecy, here are some of the things that factor into
your site's page rank.

Links from other sites. Google spiders move from site to site across
the Internet by following hyperlinks. The company's proprietary
PageRank algorithm tallies "votes" for sites by counting the number of
links a site has pointing to it from unrelated sites. Therefore,
increasing the number of links to your site should elevate your
ranking. All votes are not equal, however. Google gives heavier weight
to votes from sites it deems as more important, so make sure to
register your site with directories such as Yahoo and the Open
Directory Project.
Internal links. Make sure your site is well-organized and easy to
navigate. A site map will help visitors - and Google spiders -
navigate your site. Google recommends that if any of your pages,
including the site map, have more than 100 links, you should break
your pages into more digestible portions. Also, make sure you don't
have any broken links. Spiders don't like dead ends.
Meta tags. Meta tags are hidden HTML directions for Web browsers or
search engines. They include such important items as the title of each
page, relevant keywords describing site content, and the description
of the site that shows up when a search engine returns a search. Make
sure your meta tags accurately describe your content.
Keywords. Consider likely words or phrases that users might type into
search engines to find your site. Make sure your content contains
those words or phrases and include them in your meta tag information.
Simply blanketing a page with one key phrase, however, will not work.
Google robots are smart. They can determine whether or not you're
using a key phrase in context or in an attempt to sneak your way up
the Google ranking charts.
Search engine optimizers (SEOs): Businesses often enlist the help of
SEOs, companies that specialize in improving the visibility of their
clients' sites. Among other things, they'll register your site with
major search engines, list it in the appropriate directory, write
optimized content for the site, and recommend changes to your site
architecture. Do your homework when choosing a company, however, and
avoid those who promise the world.

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