"Google Analytics" vs. "Google Webmaster Tools" ?

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Do any of you guys use "Google Analytics" or "Google Webmaster
Tools" ?

And if so are they any good & what's the difference? (!)

Shiperton Henethe

Re: "Google Analytics" vs. "Google Webmaster Tools" ?

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Google Webmaster Tools
lets you submit sitemaps for your site (see sitemaps.org)
and gives you stats
about how your site is crawled by Google, for example
URLs with crawling errors,
how Googlebot sees your robots.txt file,
words in links to your site,
what searches are related to your site,
it gives a list of links to your site, etc.
You can set the preferred version of your domain
(www.yourdomain.com or domain.com - with www or without www)
to help you with the canonical URLs issue.
You can request via Google Webmaster Tools
to have removed from Google search results
URLs from your site or their cached copies.
If your site is taken out of Google search results you
can submit a reconsideration request.

The URL for Google Webmaster Tools is

Google Analytics is different,
with Google Analytics you add a tracking code to your home page
to get tracking stats,
and there are other features to help
promote your website, see

Re: "Google Analytics" vs. "Google Webmaster Tools" ?

Thanks - interesting.

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But please could you explain this phrase...


Re: "Google Analytics" vs. "Google Webmaster Tools" ?

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from wikipedia:
basic, canonic, canonical: reduced to the simplest and most
significant form possible without loss of generality.

In this context, there are commonly two hostnames to which a domain or
website will respond: "www.example.com" or "example.com". To
concentrate your GoogleJuice, it's best to HTTP 301 redirect from one
to the other, such that no matter what the user first enters, they
always end up at the "favoured" hostname.  If you do it the other way,
by using DNS to map both hostnames onto the same web server then there
are effectively two separate (but identical) sites. GoogleJuice is
divided between the two of them, either equally or unevenly, depending
on how relatively popular they are for inbound links.

If you use the redirect approach, the "favoured" hostname's URL (i.e.
where they are sent _to_) is termed the "canonical" URL for that page.

The term "canonical" has its roots in DNS configuration (web searching
will tell you more), but for the issue of SEO it's actually the non-
DNS context where it's more relevant.

Opinion varies as to whether it's best to choose the "www.*" or the
"bare" form as the canonical hostname. This is relatively unimportant
(if it were important, it would be obvious which to choose).

Re: "Google Analytics" vs. "Google Webmaster Tools" ?

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Andy Dingley explained very well, there is no need
for writing more, but anyway...
The so-called canonical URLs issue refers to
a single URL pointing to one online document
(canonical in the sense of one invariant representation for
Very often www.somedomain.com/something
and somedomain.com/something
point to the same content. If search engines reach
from links the same content with
two different URLs (with www and without www)
then search results will oscillate between the two
versions, there might be cached versions out of sync
of the same page under two URLs,
the page rank might be split between the two versions, etc.
So it is better to set up a permanent redirect
HTTP status 301 from one version to the other
Check the current search results and page rank to
see which is the preferred version (with www or without).
Also if you are using the Sitemap line in
the robots.txt file for sitemap autodiscovery,
that line uses the absolute URL for your sitemap
and it is better if you have the 301 redirect in place
so all URLs in your site (including the robotst.txt file)
are reached as starting in the same way as
the absolute URL of the sitemap, because
www.somedomain.com and somedomain.com
are considered as two different pathways
for sitemaps.
If someone has problems in setting the
permanent redirect at server level from one version of their domain
to the other, Google Webmaster Tools gives the
option of setting the preferred domain to the
preferred version, and Googlebot will know to try to
concentrate search results and crawling to
the preferred version,
but it is better to set up the permanent redirect
HTTP status 301 at server level.

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