Follow Design Rules?

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At Organi Studios, we've found that design is one of life's greatest
oxymorons. Design is an art form, but the craft must be learned or, at
least, techniques in the craft perfected. Then, when it is mastered, it
becomes a true art form -something that can be manipulated by the
designer and formed into his own innovation. But to create things that
are truly innovative, one cannot limit oneself creatively, or they are
not creating something new, but simply re-creating or copying. Thus,
the oxymoron comes to life in that you must know the rules to be able
to successfully break them.
This is what separates awe-inspiring designers from mainstream
designers. One re-creates what he or she has been taught; the other
allows their imagination to generate a totally new, innovative creation
of design.

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