[Event, Brighton,UK] PLAY 29th of August, Brighton - Jurys Inn Hotel

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Use8- The User Experience Society

PLAY: Exploring the UX Dimensions of Video Games Design

The Games industry has created a whole series of challenges for games
developers and designers. Games narratives, structures and controls
have got to a level of complexity that offers new ground for inventing
and developing different methods of interacting with games.

To be successfull, in such a crowded and competitive industry, games
developers must consider the context of experience.

Unlike traditional software, where  more traditional performance
metrics can be applied, measuring experential dimensions such as 'fun'
and 'playability' becomes a daunting task. Games are a tremendously
varied set of applications, defying a one-size-fits-all approach. Even
a broad and relevant concept such as flow falls short of capturing all
classes of game experience.

'Play' will go beyond simple usability issues exploring different
dimensions of User Experience that make games enjojable.

The event is free and will take place on the 29th of August at the
Jurys Inn in Brighton UK.

Speaking at the event are:

Blast! Entertainment - Aaron Ludlow, Producer
BlackRock Studio, Disney Interactive Jason Avent, Games Director
Serco Games Research Ben Weedon, Head of SGR Mike Lewis,

Panel of Experts:

Univesity of Sussex Graham McAllister, Senior Lectuer
BlastTheory Matt Adams, Artist
Relentless Software Jonathan Napier, Project Coordinator
University of Portmouth Nipan J. Maniar, principle Lecturer

For more info and to book your place go to:

Alfonso Comitini
Project Co-ordinator
acomitini@use8. net

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