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July 16, 2008, 11:25 am
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Messaging in India.
Enterprise mobile messaging has grown exponentially in India. The
current stage of enterprise mobile messaging is nascent and a large
number of enterprises that are currently using mobile messaging
services are in a nascent stage in terms of its utilization. There is
a critical need for the awareness of mobile messaging within
enterprises for it to grow. Also, tracking performance metrics and
wide scale adoption beyond customer services will help the enterprises
benefit in a more effective manner.
=95Features such as cost effectiveness, ease of use, wide reach, easy
implementation and real-time messaging capabilities have driven
enterprises to adopt mobile messaging services to improve their
internal and external communication systems;
=95Enterprise mobile messaging services have found critical usage in
various areas of functioning of an enterprise, be it marketing,
customer services, supply chain management or IT;
=95The usage of enterprise mobile messaging services spans across
verticals such as banking and financial service institutions, stock
broking, automotive, IT/ITES, marketing services, manufacturing,
healthcare, FMCG, real estate and retail.
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