Death of reciprocal links?

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From the official Google webmaster central blog - "Official news on
crawling and indexing sites for the Google index"

"To sum up, even though improved algorithms have promoted a transition
away from paid or exchanged links towards earned organic links, there
still seems to be some confusion within the market about what the most
effective link strategy is. So when taking advice from your SEO
consultant, keep in mind that nowadays search engines reward
sweat-of-the-brow work on content that bait natural links given by

You may also be interested in Matt Cutts' thoughts on the practice of
"link baiting" /


Re: Death of reciprocal links?

I don't see why reciprocal links are necessarily bad.

My site at http://www.isham/ links to Hesh
Wiener's site at and vice versa - we both deal
in IBM mainframe issues, but he's more market-oriented and I'm more
performance and future oriented.

I contend that both site's links are actually useful to anyone browsing
either site.

Re: Death of reciprocal links?

On 17 Dec 2006 06:57:50 -0800, "Phil Payne"

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There's a difference between two sites choosing to link to each other
and one site saying "I'll only link to you if you link to me."

I run an information site, so I link to a wide variety of sites.  Some
link back to me, some don't.  My goal is to serve my visiters, so I
add links regardless of whether they link to me, and don't  bother to
let them know that I've linked to them.  If someone contacts me saying
"You link to me and I'll link to you, here's the text you should use"
then they go in the trash bin unless I see a compelling reason to
include their site.

I have yet to see a problem, however complicated, which when you looked at
it in the right way, did not become still more complicated. ~ Poul Anderson

Re: Death of reciprocal links?

Matt Probert wrote:
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Quoted text here. Click to load it

the new algorithm will be able to tell manual, sweat-of-the-brow
linking, from cut-pasties and farms.
will they be able to tell if it's done with notepad, dreamweaver or

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