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August 9, 2006, 9:03 pm
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I have a website where I have a rich set of user data that I need to
begin to target. I have the following information for most users and
I'd like to use keywords to describe:
gender: male, female
age: under18, 18to24, 25to34, 35to50, over50
body type: underWeight, normalWeight, overWeight, obese
ie, if I have a banner ad I'd like to be able to specify the following
BANNER AD EXAMPLE #1 (weight loss supliment)
BANNER AD EXAMPLE #2 (trendy women's shoes)
"female under18 18to24 25to34"
BANNER AD EXAMPLE #3 (California Women's-Only Gym)
"female CA overWeight obese"
... etc ...
The question I have is how to best structure the Selection String such
that these targets are met correctly.
(LOCAL INCLUSION SNIPPET)
$phpAds_raw = view_raw ('zone:1'.$AD_PERSONALIZATION, 0, '', '', '0',
An example of the current selection (personalization) string is shown
$AD_PERSONALIZATION = "/female/over50/averageWeight/www/San
(note: this is rendered dynamically using PHP)
but it doesn't seem to be working the way i intend it to.
What would the experts recommend the most efficient way to do this type
of targetting? Should I use another method? How would the new selection
Thank you very much in advance,