Ad column's width & Advertisers flex

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I know there are the standard banner sizes out there, stack columns suiting
120w x various heights.

The template I am working on at the moment however, the column would be best
pushed to 162w- not standard. In anybody's experience; how happy have your
advertisers been to provide tailor-sized version of their ads?


Re: Ad column's width & Advertisers flex

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I would never even ask them - especially as 162 is so close to 160!

No advertiser who used more than one site would redo their artwork for you,
and why should they?

The more flexible *you* are, the more likely they are to give you their


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