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January 6, 2004, 7:18 pm
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Yahoo Inc. (NasdaqNM:YHOO - News) once was the unquestioned first
choice for help in navigating the Internet. Then it lost that
distinction to Google Inc (News - Websites) .'s powerful search
technology. Now, Yahoo is plotting to recapture the hearts and mice
of Web users with a three-pronged assault on Google's (News -
Websites) dominance, Tuesday's Wall Street Journal reported.
First, Yahoo is expected to dump Google as the primary search
technology on its site within a few months, a move that could come
around the time Google is preparing a long-awaited initial stock
offering. Some marketing firms, which help advertisers manage their
online campaigns for search-related ads, say they have been told
Yahoo will switch from Google to its own technology as early as the
Second, Yahoo wants to combine personalization and customization
features to extend the usefulness of searches. Third, it plans to
expand its use of "paid inclusion," whereby it frequently surveys a
participating merchant's sites for the most up-to-date information
and includes those findings in users' search results. Merchants pay
Yahoo from 15 cents to more than $1 when visitors click on a link
for that merchant.
More at: http://biz.yahoo.com/djus/040106/0157000411_1.html
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