Where to get a text ad

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Running a small(very small) web hosting company/hobby. I've been thinking
of paying for a text ad to improve my traffic. I'm not trying to compete
other online hosting companies, thats just a dead battle. Just trying to
win over some of the "local" ISP's that are verymuch over pricing...

Where do you think would be a good place to put an ad. Budget is minimal.
Ad Words? pennysaver? local newspapaper? other...

Target clients are small businesses.

Peace -> DK

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