What is an SEO IQ?

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Today, an "expert" SEO charging12000 to get my site at #1 saw me,
and what follows is true:

- he did not know hitwise.com
- he said "appearance is everything"
- he can guarantee position #1 in google.com

As I was telling him about basic SEO sites and facts his assistant was
breaking the light barrier in taking notes on a small white pad. He
turned at one point and said quickly - "Did you get that?"

After about 30 mins, he said: "I can get you at #1 in google.com, and
it will cost ....12,000"

"You have to understand that appearance is everything - people will buy
based on pleasing appearances - they dont need content."

Re: What is an SEO IQ?

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and your point would be?

www.kruse.co.uk/ seo@kruse.demon.co.uk
           Elvis does my SEO

Re: What is an SEO IQ?

Logician wrote:

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I would have to agree with him. To get your site listed in somebody's
bookmarks, it needs to stand out. This is not based on personal experience,
but other people's experiences. People are reluctant to buy any merchandise
from 1998-styled (NS 4) plain-HTML site with a VISA logo down the bottom.
Appearance is the only indicator (as unfair as it may be) of how
long-standing, reliable and prolific a company is.

* Most surfers do not know PageRank.

* Most surfers will not do a lookup in whois.net

* Most surfers will be unable to determine the breadth of a site without
navigating through it page-by-page.

I am reminded an old quote from Zeldman (one of today's Web gurus)...

I couldn't find it on the Web Archive unfortunately... this page goes as far
back as 1996 and I can't search it properly. The gist of it all was that in
order to get more visitors, the best thing to do is make your site


Re: What is an SEO IQ?

On Wed, 10 Aug 2005 17:15:21 +0100, Roy Schestowitz

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There's a reason why that quote's old and you can't find it now, it's
the mantra that was used to sell Flash and gimmickry - bells, whistles
- to corporate marketers in those days. You have to have the latest
this and that otherwise no-one will come to your site, that was the
gist of it.


www.kruse.co.uk/ seo@kruse.demon.co.uk
           Elvis does my SEO

Re: What is an SEO IQ?

Big Bill wrote:

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You've got a point and I agree that Flash is a poor choice from many angles.
Somebody for whom I built a Web site 4 years ago insisted on Flash
bells-and-whistles. A few years down the line and there is maybe one SE
referral every 2 days and only a handful of visitors (that site is for just
one architect though).

The magic is being able to deliver plenty without requiring too much.
Specifically, do not require high bandwidth (I have committed that crime),
plug-ins, a certain media type (e.g. screen), media size etc. As model
sites you can take Eric Meyer's:

http://www.meyerweb.com /

  (put here, no direct URL:
   http://www.websiteoptimization.com/services/analyze/ )

The page is very light, and yet quite rich and clean. Let the technology
(e.g. CSS) do all the work rather than traffic.


Roy S. Schestowitz

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