Value of fresh content posted via RSS?

Do you have a question? Post it now! No Registration Necessary.  Now with pictures!

Threaded View
Hi folks, I've tried a technique on my agency's site for getting fresh
content posted onto the home page each time it's loaded via displaying
RSS feeds. /

For a while now I've had several areas of rotating content which
utilized JavaScript to function, so are not useful for SEO purposes. Am
going to re-write with ASP so the client receives HTML, if anybody
thinks that would help in this case.

But the RSS feeds are sent to the client computer as HTML, so the bots
should see that as content, and credit me for haing a page with
constantly updated fresh content, right?

I'm curious because I've seen much talk of PageRank and other
techniques used in SEO, yet none on this sort of technique. Any
thoughts on it's value? Any other thoughts concerning the site's SEO?
Thanks in advance, Greg

Re: Value of fresh content posted via RSS?

__/ [Dune] on Wednesday 02 November 2005 06:33 \__

Quoted text here. Click to load it

I  can  see  that your front page has some rotation of content,  which  is
fine. Search engines are more likely to re-crawl (thus more /often/ crawl)
pages  that differ from the copy in cache. Some would say that rotation of
links, however, entails a penalty, but I vehemently doubt it.

Overall,  whether this bring benefit, I don't know. If you pull a trick of
your  sleeves which changes the nature of your front page, that page might
be  crawled  more often (thus more unnecessary traffic is triggered),  but
will it improve your rankings? Is your aims to get hit as much as possible
by  /both/ humans and bots or are you gauging success only by humans? It's
similar  to  the observation that some people think of spam they get as  a
measure of popularity.

JavaScript  will  indeed be 'rewarded' with nothing but indifference  from
crawlers. Many of the uses of JavaScript do not involve navigation direct-
ly,  especially  if one designs with Web standards in mind. JavaScript  is
transparent and server-side programming is hidden.

I fail to understand what you mean by fresh content via RSS. Are you pars-
ing  some RSS feeds and diplaying their content in your front page? It  is
hard  for me to tell because I am only exposed to the facet of your  page,
not  the back end. I notice an RSS feed, which is good. It motivates users
to  return  to your site or even read the content at ease on  their  side,
without devouring your traffic.

Quoted text here. Click to load it

That  is  not true. RSS is an object that happens to comply with  XML  (or
SGML  to be more precise) and the server delivers arbitrary objects, which
are  in turn interpreted by the browser. Having an RSS in your front  page
(as  a button) does not imply fresh content. RSS feeds, however, will  in-
deed  be  crawled.  They never seem to attract any SE  referrals  to  them
though. They are indexed for whatever reason, maybe to serve as link bases
a la Google Sitemaps.

I  think I wrote too much already, so somebody else will comment on  other
aspects of SEO in your site.

Best Regards,


Roy S. Schestowitz      |    "On the eighth day, God created UNIX"  |    SuSE Linux     |     PGP-Key: 0x74572E8E
  7:05am  up 68 days 12:54,  5 users,  load average: 0.23, 0.24, 0.19 - next generation of search paradigms

Re: Value of fresh content posted via RSS?

Keep it coming, it's all very good thinking, but I'd like to discuss
for a moment:

Quoted text here. Click to load it


more precise) and the server delivers arbitrary objects, which are in turn
interpreted by the browser.

I am referring not to the RSS feed offering at the top right of the
page, but the RSS feeds printed out to the bottom of the home page. If
you view the source, you can see that the .net on the backend is
converting the XML to HTML < LI >'s. I am rotating a mix of 15
different feeds, a random one gets displayed each time the page is
loaded, which is what I meant when I said 'fresh content via RSS'
because each time the bots come back they will see different content in
that area of the page, either because a new feed was loaded or the same
feed had since been supplied with new articles. I've long thought that
fresh content updates to a site, preferably keyword-rich, would be
smiled upon by the search algorithms. I'm thinking this should mean
higher SERP placement, thus increased human traffic. Is my thinking
flawed here? Really, I'm asking, not trying to tell you it's not ;)

Thanks for your thoughtful response, and any more insight is more than
welcome.  -Greg

Re: Fresh Content by Parsing RSS Feeds?

__/ [Dune] on Wednesday 02 November 2005 08:40 \__

Quoted text here. Click to load it

The change might/will motivate crawling that is more frequent. It will not
encourage  spiders to crawl your site /as a whole/ more often, but  rather
have  yet  another look at your front page, whose crawling cycle  will  be

This has pros in the following scenarios:

-  Your  front page links to a collection of subpages that  need  indexing
ASAP, e.g. a site that delivers up-to-the-minute news.

-  Your front page needs to change its description or tergetted SERP  very
often,  e.g. one day you target the keywords "October sales" and the  fol-
lowing day you aim for "November sales".

Remember  that you cannot fool the crawlers into spidering much more  than
you deserve. You may end up expending a lot of time coding in vain only to
admire  your own work, but to no practical benefit. I happen to rotate the
graphics  in  my front page, but only for the sake of the visitors  (fresh
look), not to give an illusion of fresh content.

It is worth mentioning that several content management packages rotate ar-
ticles.  They do so in order to achieve an effect that is similar to  what
you  describe. This is usually content-driven though, e.g. display related
articles, customise to regions, time of the say etc. SEO out-of-the-box is
a  predominant selling point for CMS packages these days and with so  much
choice available, this can be crucial.


PS  - Please post in plain-text and trim lines at 60-78 chars. Also remem-
ber  to quote when replying or else the remainder of the reader would  get

Roy S. Schestowitz      |    Useless fact: Falsity implies anything  |    SuSE Linux     |     PGP-Key: 0x74572E8E
  8:25am  up 68 days 14:14,  8 users,  load average: 0.28, 0.43, 0.45 - next generation of search paradigms

Site Timeline