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- US clears Google-Doubleclick deal
- The Gobbling Goblin
December 21, 2007, 4:35 am
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US regulators have approved Google's $3.1bn (£1.56bn) takeover of
online advertising firm Doubleclick.
The Federal Trade Commission ruled that the deal would not lead to a
substantial fall-off in competition for internet adverts.
However, the EU Commission is still probing the deal and Google has
said it would not complete the takeover until it was cleared by
Google and Doubleclick have different roles in online advertising.
Doubleclick helps to link up advertising agencies, marketers and web
site publishers hoping to put ads online and track them.
Google allows firms to target advertising at people using particular
search terms and also stores information about users' internet surfing
Microsoft and AT&T have lobbied heavily against the deal going ahead.
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Re: US clears Google-Doubleclick deal
The FTC has never done /anything/ against monopolies. Not Intel, not Microsoft,
not Google. It's a pointless office and in this case you have the FTC's
chair's husband somehow making a case of conflicting interest. Those politics
there are crazy. The FCC, SEC and DoJ are equally bizarre. It's just a
question of who funds who (campaign money raising, favours, or bribery).
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