Traffic control

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I have been wondering about the following problem.

My website is going to intermediate between buyers and sellers and I want to
have control over whether they make initial contact  through my website by
email or contact form.

This will allow me to have information on how many displays of seller's
advert are converted into a contact between them. I hope I can do it when
buyer contacts seller by email or form, but am helpless when they make
initial contact by phone.

What is the best way to achieve the above?



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