Study that shows the propensity to click on "Organic" compared to "Adverts"?

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Hi All,

I read somewhere a while ago that the propensity to click on an "Organic"
listing in an SE is 70% compared to about 30% on an ad, like Google ADWords.

I cannot remember where I saw that.  Does anyone remember seeing a report
like this anywhere?
IF so, would you please post the URL here for me?


James Taylor

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