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- Will Spencer
April 1, 2004, 10:49 am
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This site seems to be loved by Yahoo and MSN, and yet despised by Google.
And, of course, only Google really counts!
Other than adding a bunch of inbound links -- which I am doing and which
will show up in the next Google PR/backlink update -- what would be some
good suggestions for improving traffic to this site?
Is there anything useful I can do with on-page optimization?
Re: Site advice
I'm assuming that your preferred search term is "GSM Security", in which
case I'm surprised that your alt attribute text isn't doing more for you
since it's used extensively on your page in images used as links. Some
testing here last year established that the alt attribute was no longer
indexed by Google unless it was used for a linking image - I've tested this
today before replying and it still holds good.
My main concern would be the lack of the phrase on the actual page - it's
there in the heading and once as a link at the bottom of the page. I'd try
for several more instances within the copy.
The other area would be the title. As the company is called "GSM Security",
you could probably justify "GSM Security - info on GSM security and related
GSM issues" - unattractive but functional and, apart from the SEs, who looks
at the title anyway :)
BTW, you could cut out the repeated <div align="left"> - small point but
less code means a greater keyword density. In fact, I'd use CSS rollovers -
you'd hardly see a difference on the page and you'd cut out all that js with
the bonus that your link text could then be optimised, as in "GSM Security
FAQ", and it would be indexed with the extra weighting given to it because
it's link text.
My twopenn'orth - hope it's of some use.
If you feel that any of the above is incorrect,
inappropriate or offensive in any way,
please ignore it and accept my apologies.
Re: Site advice
I've cleaned up the HTML to remove some of the unnecessary code.
I've done a wee bit of search term optimizing on the text.
I now have 324 inbound links. :)
The PR went from 3 to 5 last week, but now the Google toolbar shows PR0!
The DigitalPoint Keyword Tracker and the Top25Web Google PageRank Report
still show PR5. Odd...
The SERPS do not seem to have updated to yet and traffic is still...
minimal. <crossing fingers>
Thanks for the tips!