Sinking in the SERPs

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We have a website ( ) that I had managed to
get to top spot in the SERPs for keyword phrase - car audio milton
keynes.  Unfortuately in the past two weeks we have sunk to the 2nd

Does anyone know what I've done wrong?  Is it down to the others that
are listed mainly being directories and simply having more links in (I
only have a few at the moment)?

I've updated the site recently to include "Milton Keynes" in all the
titles and descriptions, do you think this would help or have I
overdone it?



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