Singular/plural on Google

Do you have a question? Post it now! No Registration Necessary.  Now with pictures!

Threaded View

Is it possible to find out whether most people use the singular or the plural
version of a search phrase, when they search for it on Google?

The Overture search term suggestion tool doesn't consider singular/plural.
It only shows the singular version of the search phrase (which contains
two words), even if I type in the search phrase in plural.

My position for the plural version is worse, so I thought about making some
optimizations for the singular. And they do seem to distinguish between
singular and plural. Searching for the two different phrases gives me
different results.


MHC Synthesizers and Effects

Re: Singular/plural on Google

noone wrote:

Quoted text here. Click to load it

It depends on the word/s. Unless the search engine exposes its statistics
(very unlikely), there is no way of knowing for sure. Looking at the number
of results for each will tell you something about expectancy.

Quoted text here. Click to load it

When we studied Web and Hypermedia 2 years ago we were taught that stemming
was quite a global thing. Apparently Google have taken a step ahead since
then, which is good. So, that's a nice observation you made.

Quoted text here. Click to load it

You can try to estimate which phrases will give you better results. This can
be hard though. You must take into consideration many factors: change in
competitors' Web sites, change in your own site, change in the algorithm of
the search engine, and crawling.

Go with the gut feeling.


Roy S. Schestowitz

Re: Singular/plural on Google

use wordtracker to determine plurals


Quoted text here. Click to load it
Quoted text here. Click to load it

Re: Singular/plural on Google

Quoted text here. Click to load it


And if you are doing serious SEO you need to be able to determine the
difference between singular and plural.

I don't use Overture anymore (pay for Wordtracker), but last time I
checked (a long time ago) they would include phrases like Mens
Lingerie, Men's Lingerie, Men Lingerie, Man Lingerie, Mans Lingerie,
Man's Lingerie all under one search phrase. Try the example above, if
it's still the same you'll get the same result for them all (I think
it was Mens Lingerie that's listed).

What they have done is add them altogether and listed them as one
result, which is a terrible thing if you use Overture for keyword

I pay for the annual Wordtracker subscription (use it almost
everyday), if you don't want to have that annual expense pay for a
days access and create a lot of lists covering all your SERPs.
Everyone can afford a few days of Wordtracker and you won't regret it.
It's really easy to use.

Free Search Engine Optimization Tutorial /

Site Timeline