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- SEO - domain, subdomain
March 6, 2006, 2:02 am
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different product lines that we sell to different markets. Our company name
is My Company Name. Our website URL is mycompanyname.com.
One of our products is ABC XYZ 123. We have a page on our website
mycompanyname.com/abcxyz123. But this product is also known in the market as
ABC XYZ 456 and ABC XYZ 789. So the most common search keyword searches are
ABC XYZ 123, ABC XYZ 456, and ABC XYZ 789. We also own the domain names
abc-xyz-123.com, abcxyz123.com, abc-xyz-456.com, abcxyz456.com,
abc-xyz-789.com, and abcxyz789.com. I would think the best way to SEO this
product is to publish a website for each domain name that I listed.
However, our hosting company godaddy.com requires that I purchase hosting
for each domain name. We don't want to spend the money for that. The
alternative is to create a subdomain for some or all of the domains and
forward each domain name to each respective subdomain, or to forward each
product domain name to mycompanyname.com/abcxyz123.
What is the best SEO strategy for this situation?
Re: SEO - domain, subdomain
[p tone="friendly" /] No, no, no. Forking is bad. Make a choice and stick
with it. if you must, redirect from all sidal domains to the primary one.
There are many reasons to avoid mirroring. Same rules go for duplicated
pages with different filenames. You could try to duplicate and vary the
pages, but again, one page with high ranks will get you better ranks. It's a
breadth versus impact tradeoff and if you want high placement, you must aim
for the latter. Too much duplication can also get you #000000-listed.
If I were in your shoes, I would probably redirect from all domains to the
primary one. I have a relative who bought a dozen domains from GoDaddy
(dime-a-dozen) and re-directs, but this doesn't have any merits. It only
depletes from the namespace, so it is rather selfish.
I think you shouldn't have bothered buying so many domains, as cheap as they
may be. Even their ownership expires.
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Re: SEO - domain, subdomain
The structure I would go with is to just create individual pages on a
single site for each product, and here's why:
1. You can capture all of your PageRank on a single site and have
control over how to distribute it between your pages. Search engines
rank individual pages, rather than sites (in theory), so it doesn't
matter if you have multiple sites with single web pages or one site
with multiple pages.
2. It will be easier to increase user functionality if all of the pages
are on a single site. For instance, adding search capability, etc.
3. Internal linking is a great way to distribute PageRank, and you
can't do that if you have several sites you have to work with.
4. Search Engines have been known to penalize sites that have an
obvious linking network.
If you absolutely need to have several sites, I would sign up with a
re-seller hosting account, where you can have unlimited domain names
under an account. I use www.rochen.com.
I hope that helps. Good luck!
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