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Folks,

Relative position = Max Bid Price * CTR

Now, this is fine when your advert has been running for a while
because CTR will be non zero. However, when you first put up the
advert CTR = Zero and hence surely the relative position will be zero
too since anything time zero is zero?

Am I missing something here?

Thanks

Pete Bennett

Pete, when you first put up a campaign it can only take into account
your bid price, so start high at the beginning of a campaign to get
high positions and as a result higher click throughs. Later you can
reduce your bid amounts when there is enough CTR data to keep you in a
good position without paying as much per click... unless you set up
bad adverts of course then you'll just dive once the CTR data is
compiled.

Matt

Folks,

Relative position = Max Bid Price * CTR

Now, this is fine when your advert has been running for a while
because CTR will be non zero. However, when you first put up the
advert CTR = Zero and hence surely the relative position will be zero
too since anything time zero is zero?

Am I missing something here?

Thanks

Pete Bennett

Thanks Matt,

If Google is to take into account the bid price, surely it must
ascribe a default CTR to make the equation non zero, do we know what
that is? Maybe it uses a different formula until at least 1 click has
been recorded, again do we know it?

Thanks

Pete Bennett

I reckon they wouldn't even use the formula until there were a
predefined number of impressions seen - perhaps 1000 but only Google
would know for sure.

Matt

a

Thanks Matt,

If Google is to take into account the bid price, surely it must
ascribe a default CTR to make the equation non zero, do we know what
that is? Maybe it uses a different formula until at least 1 click has
been recorded, again do we know it?

Thanks

Pete Bennett

This is a slight hijack on the thread ; are the "average positions" that
Google reports really accurate? On some hi-competition keywords, I note that
my ad only pops up if the searcher goes past the first page and on to
results in the 40-50 or so range. Yes, my ad shows up in 3rd or 4th position
as Google claims, but that's not the same as 3rd or 4th position on the
first page of results.

I have experiemented with this enough to know it is not just under-sampling;
I *never* show up on page one, I am *always* on page 3 or 4 or 5, if at all.

Is anyone else seeing this?

Bob Kochem
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