ppc rank benefits

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I read you get better roi in google adwords with postion 3 or 8.  Any one
else know that to be true?

Re: ppc rank benefits

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Don't know, but there has been lots of research in human-computer
interaction concerning how the user's eyes move on the screen, in
other words in which order they read things. You might want to do a
search on Google for such papers and then you'll get an answer
which has been proved correct.

Personally I have never found it worthy to bid on the number one
position, because it seems like I get at least as many clicks on
position 2 and 3.

Re: ppc rank benefits

On Fri, 19 Dec 2003 06:20:38 GMT, "Articus"

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Don't know about that, but do know if you don't find what you are
looking for at site number 1 you go to number 2, then 3 etc....

Makes sense if someone gets as low as 8th (assuming they have looked
at some of the 7 former sites) they are looking for something specific
and if you have it, you've got a good chance of a sale. You can't say
this for number 1, 2 or 3 so I would expect conversion to rise as your
listing got lower, but your going to get far, far fewer visitors

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