ppc pricing

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If hotbot receives data  from overture via inktomi and google through their
ppc programs, what are the pros and cons for listing the same keywords with
both companies?

Re: ppc pricing

the benifit of overture over google is that they place exact matches
above broad matches

the benifit of google is that a compelling ad can have a higher
clickthrough rate which lowers prices

aaron wall

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Re: ppc pricing

so does google place broad matches over exact?
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