PPC, Adwords and Overture

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Two questions:

Is the position on PPC services, such as Adwords, really *that* important?
I only pay when they click anyway, so does it really matter if I'm number 1 or 2?

I use Adwords but would like to try Overture as well, but haven't found any
on their site about pricing. It seems like I need to sign up before I get those
Does anyone have a link to a web page where the prices are revealed?
Is there an initial fee? Any monthly fees in addition to the PPC costs?
Are they affordable compared with Adwords offering $0.05 bids?


Re: PPC, Adwords and Overture

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1 or 2?
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It's more like they're 'bracketed' - positions 1-4 get similar good
resultrs, 5-9 a bit less, things drop off  quite a bit on 10-20, and are
pretty low on anything beyond 20. Those 'brackets' are just my

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any information
those details.

I believe the minimum bid on Overture is now 10 cents. In my specialized
field I have some 10 cent bids that result in position 1.

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Bob Kochem
| MinuteMan Systems          -        Project Management Software |
| info@minuteman-systems.com    http://www.minuteman-systems.com/ |
| PO Box 152, Belmont, MA 02478  USA                (617)489-5639 |

Re: PPC, Adwords and Overture

This link will show you the Overture bids when you enter a search term and the
code shown on the page.


"Truth is SLOWER than fiction"

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