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- Possible Fraudulent Clicking in PPC?
November 4, 2004, 7:43 pm
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As everyone knows, PPC methods of advertising can be vulnerable to
fradulent clicking. The company that I work for spends in the
neighborhood of $6,000 a day on PPC through Overture. It has been
determined that somewhere in the neighbohood of 20% of our clicks are
suspicious. We are not only getting a ton of overseas clicks from the
same IPs but we are also getting a ton of clicks from an IP that comes
back to Internext Media, Inc. Does anyone know anything about this
company and if so, is this a possible source of our click fraud?
Any suggestions that anyone has about how to go about tracking down
these violators would be greatly appreciated. Right now, I track IP
addresses by how many visits we are getting and I look them up. We can
block them from visiting our site, but it doesn't keep us from having
to pay. If anyone else has had experience with this sort of problem,
any suggestions would be greatly appreciated. We really can't drop
Overture completely because of the dramatic drop in sales, however we
know that we are spending a lot of unneccesary money.
Thanks for your help,