Plurals & Word Roots

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I notice when I do a search on Google that root words may or may not show up
when using a plural or derivative.  When I search the word cancer I get one
set of website.  Cancers gives me a totally different group.  If you search
under the word search, you get a set of website (I might add that Google is
not number one here).  Searches give you another set, and searching gives
you an entirely different set.

So, if my object is to try to target the keyword widget.  Then do I need to
also target widgets, and widgeting?  Will I lose people who may search using
the plural or derivative?
Take Care,  Sharon Lane

Re: Plurals & Word Roots

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You will need to target those words specifically. :-(

Gogole used to target them all but they appear to hav moved away from that

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