Please help! Search engine ranking and font size

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I have designed a site for a client, but they have hired an internet
marketing person to incrase their search engine ranking and traffic.
He wants to put extra-large fonts on every page which will make the
design looks a bit rediculous. He also said that the big text cannot
be hidden. I am just trying to find a compromise. Here are the

(1) Is it true that a page with an <H1> tag and very big font size
will make a search engine *think* that there is more importance
attached and therefore will generate a higher ranking for the page or

(2) If the above is true, can I hide this line so it doesn't actually
appear on the page visually but it is on the page, such as using a
comment tag?

(3) Are there any other unobtrusive way to increase search engine
rankings and traffic to the site without having to degrade design?

These questions are the result of what the marketing person wrote to
me in an email: " ... this is the reason for the big text. Big text =
more important
for a search engine and thus a higher ranking for that page, for that
keyword. ... Also the font can't be hidden and definitely should be a
H1 tag. I
used a +4 size."

I did have a string of keywords and proper description of the
page/site in my metatag. The title of each page also describe the most
important content of the page in about 5 words. But I noticed that he
has taken all my keywords out and just replaced it with one word that
describe what the company manufactures.

I used a linked stylesheet so he has created an h1 class in the
stylesheet. But after the <h1 Class="xyz"> he also put <font
size="+4"> which provided the large font.

I just want to understand whether there is any solid ground for me to
say anything (i.e. complain). I don't want to sound ignorant, and I'd
like to be able to provide good alternatives that will increase the
site's search engine rankings and traffic, and preserve a
well-designed look to the site.

The site do not use frames and do not have Flash components. There is
a site map page with text links to every page on the site (which I
presume can also work as a "crawler page").

Thanks for any advice and suggestions.


Re: Please help! Search engine ranking and font size

Petre Huile wrote:
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I guess you didn't like the answers you have already been
given in another'll get the same answers

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a header tag IS a mark of extra importance attached to
the text within it...this is one of the absolute basics
of html...the most important factors in deciding what a
page is about should be:

1: page title
2: <h1> to <h6> text in order
3: <strong> text
4: text within links

3 and 4 may be pretty much equal...but 1 and 2 are
incontrovertibly the case...that's what the mark up is

having text in <h1> tags does NOT increase the ranking of
the page in some general makes it clearer to the
search engine that the words within the <h1> tag are of
sufficient importance to the subject of the page to make
them a top level header...they are labelled as the most
important words on the for searches on those
words the page will be ranked higher

it's very straightforward

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no...because the search engines aren't designed by
morons...and search engines will assume that if you hide
text on the page then it isn't what the page is
about...they may also completely remove the site from
their index...justifiably from the POV of the searcher

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it does not degrade the can make header tags
look just the same as text...if you spent the time from
first being told actually researching this rather than
asking the same question again you would probably already
know how to do it

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big is not important to a search does not
have eyes...<h1> IS very important to a search engine

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good...probably the wise thing to do

keywords should work as follows

when you first develop the site, as soon as you've split
the content up into pages, you should select two or three
keywords or key phrases for each page...these should be
what you think people that want the page will search should then go through the content and ensure
that those words and phrases feature in the content, in
at least some header tags...and ideally if it can be done
reasonably in the page title...they also go in the
keywords meta tag

once you start promoting the site you can now check when
you ask for inbound links to see what keywords or phrases
you should request to be in the link text for the inbound

the keywords meta tag is very is not directly
used by most search engines

it is no use trying to have a mass of different
keywords...because that will simply rank you very low on
the search engine for a lot of don't want want to be ranked high for the subject of the ONLY having a few keywords is better than lots

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change it to the font size you should be larger
than normal text...this has the design/usability
advantage of signalling clearly to a visitor what the
page is doesn't have to be that much
larger...and frankly I think size="+4" is rather
amateur...percentages are much more reliable

generally I use <h1> at between 125% and 200%...usually
at 150%

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just change the size of the <h> tags in the stylesheet to
one that suits the long as it is noticeably
larger than standard text it will be fine in every
respect...everything else he suggests is perfectly

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very good...that will help the crawlers

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it may be worth your while to read a little about the

"Hey Lord don't ask me questions
There ain't no answer in me"

Re: Please help! Search engine ranking and font size

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Sorry, I do find all the answers in the other newsgroup helpful. It's
just that one of the replies from the other forum suggested that I
also post my question here - perhaps hoping that other people will see
it and may provide suggestions. I am in the process of gathering as
much information as I can so I can present other opinions and
suggestions on the matter.


Re: Please help! Search engine ranking and font size


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Snap I use 150% for H1 as well with body text around 90-95%.

Looks OK and can't be seen as cheating like it would if you make the
h1 same size as body text.

From my css file for the home page-

h1 {
    font-size: 150%;
    font-family: arial,helvetica,sans-serif;
    text-align: center;
    color: blue;

h2 {
    font-size: 140%;
    font-family: arial,helvetica,sans-serif;
    text-align: center;

h3 {
    font-size: 130%;
    font-family: arial,helvetica,sans-serif;
    text-align: center;

h4 {
    font-size: 120%;
    font-family: arial,helvetica,sans-serif;
    text-align: center;

h5 {
    font-size: 110%;
    font-family: arial,helvetica,sans-serif;
    text-align: center;

Adult Lingerie UK

Re: Please help! Search engine ranking and font size

Petre Huile wrote:
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Sack the "internet marketing person" - someone with half the information is
worse than someone with none.

Yes, <h1> and <h2> content gets weighting for search term matches *but* the
size of the text should be controlled by CSS eg
instead of <h1> substitute <h1 style="font-size:120%">.

That will give you a level 1 heading at 120% of the default body copy size.

Ideally the style sheet lives in a separate file.

There are thousands of guides and tutorials to CSS - have a Google. For the
type of thing that you're concerned with, try:

If you feel that any of the above is incorrect,
inappropriate or offensive in any way,
please ignore it and accept my apologies.

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