Percentage Difference between AdWords and AdSense?

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Google seem to be quite secretive about this so I am wondering if
anyone has tried estimating the percentage Google charges for a link.

For example if I have two marketing websites: and

If I create a an AdWords campaign on website for the word
"marketing" (let's suppose I am charged 10 cents per click) If I put
AdSense links on website and someone clicks on the link to
website How much will receive for the click?

If receives 1 cent then that means Google is charging a 90%
commission, if receives 2 cents then Google is charging an 80%
Has someone worked this out?


Re: Percentage Difference between AdWords and AdSense?

I do not know ... I am receiving about 20 cents a click... But I have no
idea what is google
is getting on average.

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Re: Percentage Difference between AdWords and AdSense?

On Tue, 1 Nov 2005 10:17:04 -0500, ""

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I've estimated what we get is probably around 7 to 10% of the income.

Which means last month I made Google around $43,000 - $60,000 in
Adwords revenue!!

I expect a Christmas card this year if you are listening Google :-))

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Re: Percentage Difference between AdWords and AdSense?

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You mean like this ?

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Re: Percentage Difference between AdWords and AdSense?

__/ [] on Tuesday 01 November 2005 14:47 \__

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I  think (am almost certain) that it's dynamic as somebody must have  men-
tioned  this before. I don't think it's the typical "50-50 situation"  be-
cause when business is done, common sense or norms do not always equate to
profits, as dictated by analysts and other clowns in suits.

In  your message you describe a form of experiment, which on paper  sounds
like a good case study, but...

Some  adverts  pay $5 per click... some just pay 5 cents. The share  would
differ depending on a wide range of factors, I suppose. If a customer from
India followed a link to an American site offering a GMC, would that be as
worthy  as an American who followed that link? Also, there are cookies  to
consider.  Computers  (or IP addresses, depending on how cookies are  man-
aged)  lose their ability to generate money ('inertia') for the advertiser
as more ads get clicked. The Webmasters themselves, for example, are like-
ly to generate 0 cents per click when they hit their own ads.

All  in all, there is no secret formula. Lastly, before getting enthusias-
tic about AdWords, I suggest you become aware of a few stories such as the

Being kept in the dark when it comes to the underlying mechanism is always
a  bad  thing,  but I suppose a necessary thing which  prevent  systematic
frauds a la SEO.

Hope this answers your question,


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