"noindex" part of an HTML page?

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A question or three...

I've never heard of it before, but is it possible to "noindex" a small
section of a page?

I've got a link on a site that is causing 'google description'
problems in the SERPS.... and by indexing the HTML link, Google makes
the page description look a bit lame - and quite confusing.

Even if this is possible, does "noindexing" lessen it's relevance? By
which I mean, if Google is simply 'allowed' to follow a link (and not
index it) does that mean that it still takes into account the link
text rather than simply follow the link and forget what the linking
text is?

Anyway, that's question 1 & 2..

Number 3 - The reason I want to "noindex" it, is because I've been
offered an image link instead - but I would have thought that even if
I replace the HTML link with an identical alt tag, that this would be
considered less important than an HTML link. Is this a misconception?

Any thoughts appreciated...

Re: "noindex" part of an HTML page?

Quoted text here. Click to load it

1  If you want part of a page "not indexed", type the text into a graphics
editor and put up a large graphic image.

2. If you want a link that does not give anchor text keywords to the target
page use a graphic without alt text.

3. A graphic link with alt text is as good as a text link for adding
keywords to the target page.

Best regards, Eric.

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