newbie: fundamental factors affecting page rank

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Hi all.. I've been assigned the inenviable task of modifying a site with
the purpose of making it more 'google-friendly' and hopefully to
gradually increase the site's page rankings.

I know only the basics regarding how to increase a site's ranking:

- Increase the text content on the site (emphasising the use of

- Get as many site's as possible to link to you

- Make urls more google-friendly

Are these right?
Any other tips would be welcome!


"I hear ma train a comin'
... hear freedom comin"

re: newbie: fundamental factors affecting page rank

To increase your Pagerank, increase the number of inbound links
(IBL's) to your site.

To improve your SERPS (much more important!):

Add content
Add keyword-rich H1, H2, and H3 text
Use keywork-rich filenames
Make certain that your inbound links use the keywords you are
optimizing for

Much of this is covered in the FAQ.  You might wish to start there.

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