Keywords for a page...for a site...for a search engine.

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How many keywords do you optimize a page for? From reading throughout
the post, it seems most say one or two. If you optimize for only one
or two, then how are people getting their homepages found by google
for 50 or 60 keywords?

That brings the next thought. Does one optimze each page on their site
for different keywords?

index. html -- keyword 1 and keyword 2.
page1.html -- keyword 3 and keyword 4
page2.html -- keyword 5 and keyword 6

And so on. I realize you don't number your html pages this way

Last thought. I read that you optimize your pages differently
depending on the search engine.  If this is true, then would I
optimize page1.html for google, page2.html for MSN, etc.

It also said in this article, that if I optimize page2.html for MSN,
that I should put a meta-tag in page2.html header for google spider
not to crawl this page. The article said the reason for this is that
MSN algo requirements are different then googles and if google crawls
this page, you may be penalized for violating a google rule. By
putting a meta-tag in page2.html, only MSN (slurp) crawls this page
and google ignores it.

Would anyone like to comment and tell me if this is right on or not.


Re: Keywords for a page...for a site...for a search engine.

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This question can be answered using mathematical deduction: those who have
optimized all of their homepages for one or two keywords and have their
homepages found by 50 or 60 keywords, must have 50, 25, 60 or 30

Or perhaps homepages can be found on non-optimized keywords.

René Pijlman

Wat wil jij leren?

Re: Keywords for a page...for a site...for a search engine.

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Hi Rene,

I beleive there are two fundamental philosophies here.

1.) Optimize your homepage for ONE keyword/search term.  This can be very
effective when you do this and then optimize "sub pages" for the other
keyword terms you have.  You can call these other pages sub pages, landing
pages, whatever, but they serve th epurpose of eventually driving traffic to
your site and more importantly, to a sale if your site is designed properly.

2.) Optimize your homepage for a string of keywords ( I would stick to fewer
than 12 words...according to Bruce Clay). In non-competitve or
low-competition SERPS, this strategy works fine...just be sure to place your
most important keyword first, next , next and so on.

As long as you keep it realtively short, you should be fine.

James Taylor

Re: Keywords for a page...for a site...for a search engine.

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David, I studied the above link. Good example. So basically you
optimize this page for a few keyword....are you optomizing for google

This is something I read recently that you can not optimize a page for
all search engines since their algo's are different. If this is true,
then I would optimize one page for google, one for MSN, etc.

I read on one a forum a guy basically duplicates his home page. He
optimize one for google and the other for msn. The one optimized for
google he puts a meta tag so msn doesn't crawl it and the does the
same for the msn page.

Anyways, how do you optimize a page for more then one search engine?
Or don't you?

Re: Keywords for a page...for a site...for a search engine.

Hi CA,

Be careful when thinking about "duplicating" your home page and then
optimizing the code underneath.  Google could see this as a spammy method
and ban you.

One thing that many folks do to increase their SERPs :-) is build "entrance
pages", which are along a similar philosophy in that you optimize the page
or group of pages to please a particular search engine and then address the
path the visitor navigates through your web design.

The idea behind this method is that over time, we know that the homepage
will probably not draw all of the traffic we get.  Trends develop with
regard to paths visitors take to reach their final destination on our site
(which is hopefully a sale!).  By building several "entrance pages" or
"landing pages" as some call them, you provide yourself with these

1.) You are able to better optimize a single page for a given keyword
2.) You are able to analyze your stats per page when they are optimized in
this way and determine better what factors affect traffic in what ways
3.) You will gain valuable experience in SEO by scientifically managing the

The issues you will have to address are;

1.) You will have to do more keyword research for the pages individually
(You really should be doing this anyway though)
2.) You will have to develop an in-bound linking campaign for the pages as
well as the home page to build them up in the search engines.
3.) You will create more work for yourself in that you will need to design,
develop, deploy and monitor the activity of each one of these pages...sort
of like managing multiple "mini campaigns" to increase your overall search
engine ranking.

This method is an effective way of increase not only the SERPs for your
entire site, but increasing qualified traffic flow for discreet keywords and
keyword phrases.

James Taylor

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Re: Keywords for a page...for a site...for a search engine.

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It doesn't have to though.  If you look at my homepage at
and all of the second level pages, they all have a PR of 4/10.



You can ensure all subpages have the same PR as your homepage through a
specific linking strategy.

James Taylor

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