Keyword Research: WordTracker vs Overture

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I tried the keyword search at and found some big
difference between the results from WordTracker and that from Overture.
Which one is more accurate?

What keyword search tools do you guys use? Is WordTracker a good choice
that is worth paying for?

I also wonder which websites offer free rank-checking tools for targeted
keywords for a website, or which stand-alone program do the best job

Thanks in advance!


Re: Keyword Research: WordTracker vs Overture

Terry wrote:

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Are you just gathering keywords for a PPC ad campaign or doing research on
their popularity?
If you are just gathering, the difference is good, just merge the lists.

If you are researching on the keyword popularity, there is no absolutely
reliable source of data out there. Wordtracker uses data from meta search
engines and tries to approximate how many people used the same keyword
WITHOUT meta engines. Not exact science, if you ask me. They can easily
miss the actual target by a decimal point. Overture uses only Yahoo data
(although with proliferation of YPN they'll have access to much more than
just Y! - see yesterday's posts about similar issue with Google
Analytics). On my sites Y!'s share is between 2.5% and 30%, so it's easy
to assume that Overture cannot see MOST of the traffic hence its data is
not reliable either.

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Re: Keyword Research: WordTracker vs Overture


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One thing i can say for sure.
Once i was burned with Overture's results - very hurt. So i do not believe  
it any more.

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