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- Jubal Ince
April 18, 2007, 6:49 pm
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This is a full-time position in Redmond.
Search Media Analyst
Are you great at writing advertising copy? Do you like to analyze data
to create real value for customers? If so, then MSN's Client Service
Organization may have the perfect opportunity for you.
We are looking for a Search Media Analyst who is inspired to improve
click through and conversion rates for advertisers through creative
development and real-world testing. As a Search Media Analyst, you
will help ensure that clients attain the best results possible through
MSN's pay for performance (P4P) offering. You will help build
advertisers' keyword lists into relevant categories and compose "text"
ad copy to pre-qualify customers and drive traffic for MSN's
advertising clients. You will also own--with Sales, Clients and other
MSN employees-keyword optimization, bid management and creative design
for specific campaigns. Finally, you will be joining a team that is
focused on results, works together to solve problems, and is committed
to developing people
=B7 Partner with Sales and Search Media Strategists build relevant,
researched keyword lists for client proposals and campaigns.
=B7 Work collaboratively with clients to write text-based creative copy.
=B7 Monitor and analyze performance of campaigns across a portfolio of
clients through regular reporting and analysis.
=B7 Lead efforts to improve ad relevancy and performance.
=B7 Process change requests, including bid management.
=B7 Proactively trouble-shoot creative approval process.
Education and experience:
=B7 Bachelor's degree or equivalent work experience required
=B7 2+ years search marketing experience
o Experience working with Google, Overture and/or other relevant
search engine toolsets on paid for performance search products
o Paid inclusion and/or natural search experience is a plus, but not
directly relevant for this job
=B7 1+ years of Client service experience
=B7 Must haves
o Strong quantitative and analytical experience.
o Skill at data entry and data manipulation
o Experience w/MS Excel & other MS Office
o Excellent written and verbal communication skills
o Strong attention to detail
=B7 Proven track record of exceptional performance, high productivity
and meeting deadlines
=B7 Ability to work cooperatively and proactively with staff inside and
outside of the department
This job description details the general nature and level of work
performed by employees within this position. It is not designed to
contain or be interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned to