is this the new seo?

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hello i have a couple of sites, and i am trying to understand a little
bit about seo.

so my pal who have surfshop wanted me to help him with his site.

ok so i start to look at his compitions. and search for the word surf

and i find this site on the first page wwwDOTsurf-shopDOTcom , it's
making me confused at that site could be on the first page for keyword
surf shop.

or is this the new way to seo?

warm regards kjell

Re: is this the new seo?

On 26 Mar 2005 06:34:14 -0800, wrote:

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What it most likely means is he sells a load of surf-related gear so
people are linking to his site using the term "surf shop" in the
anchor text of the link. That would do it.

        seo that loves a cuddle...

Re: is this the new seo? wrote:
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me 2, 4 million results give or take so the serp should be fairly
competitive and Surf Shop, a Frames based site (unless they are IP
address cloaking the Googlebot) has around 40IBLs largely from link swap
sites. They don't even have a TITLE tag! I suspect that google is giving
it a high rank at the moment because your two keywords occur in the
domain name separated by a hyphen, one to watch and a nice find.

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Re: is this the new seo?

On Sat, 26 Mar 2005 17:14:03 +0100, davidof

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It's no big deal really.

IBLs - 40 odd links from sites mostly about surf related content,
(didn't check anchor text, but would bet a lot says Surf Shop).
Domain name - surf-shop
H1 header within the noframes area includes - SURF-SHOP

Although there isn't a title element Google does show the title as-

Welcome to SURF-SHOP.COM

Suggesting when Google finds a page with no title element it takes the
first text it finds as the title. In this case "Welcome to

Although there are almost 5 million pages found with a loose search
Surf Shop when you do an exact search "Surf Shop" the number of sites
using the exact phrase Surf Shop (exact match) is around 400,000 (so
less than 10% of the 5 million could be said to be targeting this
SERP). This isn't an easy SERP, but with the elements that page has
right it's enough for a top 10 listing for Surf Shop (I see it around
9th now).

Could do much better though.

This site is at number 2 for that SERP and
in a lot of respects is less optimized for that SERP, but has a lot
more links to the home page (1600) probably using the right sort of
anchor text a lot of the time.

BTW frames per se is not an obstacle to very good SERPs, for some
sites frames can be a bonus allowing you to target deep content pages
much easier than when you are stuck with a keyword diverse menu on
every page.

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Re: is this the new seo?

SEO Dave wrote:
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What had surprised me in this case was the limited number and quality of
IBLs although as I said having the keywords in question in the domain
name and hyphenated is good as many linkers use the domain name in
links... of course that is a one trick pony as it doesn't help you with
other potential keywords such as surfboards or boardwear or whatever may
be relevant to the site.

I mentioned that the pages where IBLs occured were largely link
exchanges, that meant that there were a lot of OBLs spreading PR so I
think this site is interesting in that anchor text is as big, if not a
bigger factor than PR in the sites SERP. I know this is something you've
talked about a great deal in the past but this is a good proof of that.

I like your point about the static menu system (in this case implemented
by Frames) being more focussed (again you've mentioned this before) and
it is worth bearing in mind.

I think they should add a TITLE element though :-)

Re: is this the new seo?

On Sat, 26 Mar 2005 23:57:07 +0100, davidof

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I wouldn't like to have looked at the site before looking at the SERP
and try to guess where you'd find it for Surf Shop though, with setups
like that it can go either way (near top or no where).

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Exactly, the traffic that SERP will supply is insignificant compared
to what it could get if organised correctly. It does show what can be
done with a small number of links, the right domain name and little
text (so high keyword density). Though I wouldn't go out of my way to
try to mimic this sort of thing, just interesting.

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I wouldn't choose to use a framed site for this reason though since
there are other ways to do the same as a framed site with regards to
removing the menu (iframe for example) without winding up some of your
users (those who hate frames) and experiencing the other problems
frames create (i.e. having to redirect deep content pages into the
correct frame using javascript).

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Yep. I do suspect the H1 header text is acting as the title based on
the SERP. Would be interesting to see what would happen if there was a
title added. It is academic though, since no one here would create a
page without a title, so the info would have no practical application.

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