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- Subject
- Posted on
- Brijesh Kumar
August 25, 2005, 5:45 am
Help me out in finding the CTR and CPC for the two keywords, Is there
any particular formula to drive this out.
Keyword Searches Clicks CTR Cost CPC
Halo 2 110,547 16797 ? $11,208 ?
xbox 50,264 11971 ? $5,179 ?
a. What is the clickthrough rate (CTR) for the keyword, Halo 2?
Please illustrate the formula used to derive your answer.
b. What is the formula used to determine cost per click (CPC)? What
is the CPC for the keyword, Xbox? Please illustrate the formula used to
derive your answer.
c. How many sales would it take to drive a $10 cost per sale for
the keyword, Halo 2, at the given spend level?
i. What would be the click conversion rate (CCR) for this keyword?
Please illustrate the formula used to derive your answer.
ii. If the CPS increases to $25.00, and the CCR remains the same,
what is your new max CPC? Please illustrate the formula used to derive
your answer.
iii. What is the estimated # of sales if the CCR increases by .75%
and the CPS decreases to $9.00? Please illustrate the formula used to
derive your answer.
iv. What is the ROI based on a $2,708 profit? Please illustrate the
formula used to derive your answer.
Please help me in such a case...please let me know about any thing u
need to understand.
--
Regards,
Brijesh Kumar
SEO SERVICES INDIA
www.seo-services-india.com
Re: Is there any formula to drive CTR and CPC for Keywords?
What is this, homework corner?
If you can't work out 'a' and 'b' (at least) on your own, then don't do
any PPC campaigns at all. If you're inside a company, go and talk to the
accounts person to get their help. If you're self employed I suggest you
get a job working for someone else as your tax return is going to be a
right mess.
Paul
Re: Is there any formula to drive CTR and CPC for Keywords?
This is basically a test and i thing there is some formula to find out
the two things..then rest i will do my self...i justy need to know the
basic formula...
--
Warm Regards
Brijesh Kumar
SEO SERVICES INDIA
www.seo-services-india.com
Re: Is there any formula to drive CTR and CPC for Keywords?
wrote:
This is really easy to work out, stuff you should have covered at
school.
Is this PPC advertising?
CPC is very high for a low cost item like Halo2 with low mark up,
whose going to pay almost $70 for one maybe two orders (assumes a
conversion of 1-2% which is around average for eccomerce sites) for a
game that retails at $50.
You'd loose money for certain.
David
--
Free Search Engine Optimization Tutorial
http://www.seo-gold.com/tutorial /
This is really easy to work out, stuff you should have covered at
school.
Is this PPC advertising?
CPC is very high for a low cost item like Halo2 with low mark up,
whose going to pay almost $70 for one maybe two orders (assumes a
conversion of 1-2% which is around average for eccomerce sites) for a
game that retails at $50.
You'd loose money for certain.
David
--
Free Search Engine Optimization Tutorial
http://www.seo-gold.com/tutorial /
Re: Is there any formula to drive CTR and CPC for Keywords?
I worked out the formula and feeling good to share with you all...
Its just like algebraic equation or mathematical stuff like thing...
If you want to take out the CPC of any Keyword then taking the example
of above data for Halo 2..
Keyword Searches Clicks CTR Cost CPC
Halo 2 110,547 16797 ? $11,208 ?
CPC (cost per click)= Total Cost/Total Clicks= 11,208/16797=66.72
CTR (Click Through Rate)= (Clicks/ Searches) X 100 = 15.19%
Hope this would now clear what i was exactly asking in my post.
--
Brijesh Kumar
SEO SERVICES INDIA - http://www.seo-services-india.com
Re: Is there any formula to drive CTR and CPC for Keywords?
one more question, Hope any one can help me out this time...
Giving you Hypothetical data for one keyword
Searches: 110,547
Clicks: 16797
Cost: $11,208
CCR(click conversion ratio)=6.67%
Conversions are 20.8
Then
ii. If the CPS increases to $25.00, and the CCR remains the
same, what is your new max CPC? Please illustrate the formula used to
derive your answer.
iii. What is the estimated # of sales if the CCR increases by .75% and
the CPS decreases to $9.00? Please illustrate the formula used to
derive your answer.
iv. What is the ROI based on a $2,708 profit? Please illustrate the
formula used to derive your answer.
Please help me
--
Brijesh Kumar
www.seo-services-india.com
seo services india
Giving you Hypothetical data for one keyword
Searches: 110,547
Clicks: 16797
Cost: $11,208
CCR(click conversion ratio)=6.67%
Conversions are 20.8
Then
ii. If the CPS increases to $25.00, and the CCR remains the
same, what is your new max CPC? Please illustrate the formula used to
derive your answer.
iii. What is the estimated # of sales if the CCR increases by .75% and
the CPS decreases to $9.00? Please illustrate the formula used to
derive your answer.
iv. What is the ROI based on a $2,708 profit? Please illustrate the
formula used to derive your answer.
Please help me
--
Brijesh Kumar
www.seo-services-india.com
seo services india
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