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December 28, 2007, 5:34 pm
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My editor and I are thinking of forming a partnership with another
However, we're trying to figure out the relative reach of their
My editor is very impressed by Alexa rankings, on which they rank
high (about 12,000 compared to our ranking of 100,000).
On google toolbar pagerank, their home page ranks about 6/10 (which is
the same as ours).
From inspecting it, we have oodles more content and more value, but I
can't figure out why Alexa ratings for this potential partner are so
What metrics should I be paying attention to when trying to sell ads?
(something we are starting to do).
What metrics can we use to ascertain the prominence of a site on the
web (without having access to google analytics, server logs ,etc).
For example, what would Federated Media be impressed by?