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- HTML vs PDF with search engines
May 13, 2008, 8:12 pm
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I'm tasked with driving traffic to a website for a magazine, which
posts its content online as PDFs.
Google reads the PDF text, but does it read all of it? Some say it
reads portions. Some say it reads all of it.
There are "return" breaks at the columns' edges in the PDF, and I know
this is messing stuff up -- how can I get rid of them when converting?
Bottom line, will I get a better ranking (will the search engines
index my content more efficiently) if I convert this content to HTML?
Do links to the PDFs help the ranking? Is downloading the PDFs better
than opening a browser, to measure activity?
Re: HTML vs PDF with search engines
Experiment by searching for unique strings.
Now that I couldn't tell you.
Well Google should be doing that for you when it returns the site
against a search query, it should offer a Display as HTML option.
Yup, as normal.
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