how to build PR for a new site

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I have a new site with PR = 0.
How can I build the PR?
I know that there are such programs as Link exchange etc.
Which is the best program?
or if these do not work, what do you recommend for marketing and building

Thanks a bunch

Re: how to build PR for a new site

Danny wrote:

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Put up interesting content. Tell people about it. Wait. You'll get
incoming links, which will increase your PageRank.

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